![]() While conversion rates are discussed most often for ecommerce sites, it's a concept that matters to everybody who cares about the value of design projects. Intranets, mobile apps, enterprise applications? All the same, in terms of being able to define and track conversion rates, though the exact conversion events of interest will obviously differ. In this article, I mainly refer to "websites," but conversion rates can be measured for anything that has users and actions. (If Bob buys twice and Alice doesn't buy anything, did the site have one or two conversions?) It seems most appropriate to follow the same rule as determined for counting the baseline number of visitors, but again either rule will work as long as you apply it consistently. Or count each person as many times as they buy. How do we count users who take "desired actions"? That is, how do we count the conversion events? The same two options present themselves: count a specific person only once, no matter whether they buy once or several times during the period.How do we count the baseline number of "users"? Only as unique visitors, or do we count a person for as many times as they visit during the measurement period? (If Bob visits 5 times and Alice visits once, does the site has 2 visitors or 6?) Either way of counting is appropriate, and you can pick whichever works best for your type of website as long as you're consistent and count the same way during all measurement periods. ![]() There is room to tighten the definition somewhat: During that month, 2,000 users purchased something from the site. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.Įxample: An ecommerce site is visited by 100,000 people during the month of April. The Cancer Intelligence Team supplemented these data with projections for some additional cancer sites where necessary.Definition: The conversion rate is the percentage of users who take a desired action. Cancer incidence projections for Northern Ireland were carried out by the Northern Ireland Cancer Registry (see publication here: ) who shared their data with Cancer Research UK.
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